How to switch from Old time Blogger to Modern day Blogger
Monday, February 13, 2017
There has been a trend going on for the past three years - old bloggers struggling to keep on blogging, with some eventually giving up, new bloggers coming up, and taking over by storm.
I have been blogging CONSISTENTLY for 8 years, and some things have happened in the course of those years.
Blogging is not what it used to be. Old bloggers ran a close knit operation. They had a community called blogsville, cos it was like a real village, only that it was online. They were passionate about one another, competing to be the first person to comment on one another's blogs. That was the era on Nigerian Blog Awards (a feat that is getting more and more difficult to pull due to the dynamism of social media). Being a blogger was as easy as ABC. As long as you had content (mostly personal), and you had internet, you were good to go. There was no need for aesthetics or world-class photography. Non bloggers were always jealous, and always stood outside, looking in, praying they could join this virtual blogsville. New joiners praised God for every new comment they got.
Then came blog enemies like twitter. It competed for the attention of bloggers, some falling off the wagon, while some others juggling between both, never for once realising that they served two totally different purposes.
During this period,
bloggers were complaining about how blogsville was becoming dry, boring, etc,. how it was emptying out. But now we know it wasn't emptying out, it was just changing. Personal and Anonymous bloggers were going down, and lifestyle and gossip bloggers were on the rise. The fictitious village was burning down. Morale became low, so some people disappeared completely.
A new generation of bloggers came from nowhere, a group that did not need any community to generate traffic, that knew how to give readers what they want. They know about SEOs and keywords. They take blogging as serious business, not a smalltime personal hobby. They do not joke with the visual appeal of their blog, and they stay far away from tacky photography. Canva is their best friend, and they do not joke with blog publicity tools such as Instagram, bloglovin, etc. Facebook and twitter are not competitors of blogger, they are platforms for blog exposure. It doesn't matter whether they are making money from their blog or not, their brand is not something they toy with. These bloggers are not joking. If you do not come to them, they will come to you.
And have you noticed that there are no more anonymous blogs? They used to be rampant years ago. Now, no one cares about the scandalous lifestyle of an unknown face. If you are not ready to put an identity behind that story, then it is not worth anyone's time. There's no way to generate the traffic needed for such blogs again, since there's no community to thrive in, and an anonymous blogger cannot publicise his/her blog on other platforms,
Now, here's the problem with old time bloggers. Just like in real life, change is difficult, it is also difficult online. When blogsville started crashing, it was difficult to swallow. It was either we continued blogging in oblivion until we gave up, or we made a switch to the new ways, but that switch is not an easy one to make. People like Sisi Yemmie did it without blinking, but such examples are few and far between. I personally found it very difficult to switch, but there's as far as interesting personal content can get you. And so, I decided to make the switch, and take my blog more seriously, despite the tight schedule.
If you are an old time blogger, you can relate with what I am saying. If you are stuck in a rut, and want to come out of it, it will be great to take a good look at the changing times. I heard that Technology is changing every two minutes, and it doesn't take much effort to become obsolete in any area of life. I don't know what will become of blogging 10 years from now, but I know that as at today, it has become very serious, and if you are not ready to take it serious, it might not be worth it in the long run.
What do you think about this topic? Are you an old or a new blogger? How have you been able to adapt to the rapid changes in the blog world?