I don’t know what reaction to give when I see my friend, who I know is broke, cannot pay rent, doesn’t have a car, in short, hasn’t gone through any process, or really achieved anything for himself telling me to come for a conference because he is a Life coach. What in the world are you going to coach me about? How to run my business? Or how to get maximum output from my staff? If you were that knowledgeable, why hasn’t it worked for you? The same book you are reading all these theories from, I have access to them too. Are you really trying to coach me, or you are just desperate for that N2,500 gate fee?
Many people are guilty of this – fresh graduates, people looking for jobs, people looking for side gigs. They just feel life coach/motivational speaker is easy money because they can talk.
You don’t need to look too far to find them. They are everywhere. Their full time job is ‘life coach’ and ‘motivational speaker’. They do nothing else, they have no other job or business. They send endless broadcasts about one seminar or the other. They tell you about how they have one more solution or package for you. They sign you up for their newsletters, and bug your email with it weekly. They always have one special gift just for you, but you have to watch one video or the other to access it. They have fancy names. They organize twitter conversation all the time.
From what I understand, a coach is a counsellor. They look at where you are now, and where you desire to be at a certain period, and help you get there. They walk with you very closely. In developed countries, you even become certified to be a life coach. The word ‘life coach’ is not what we should be throwing around carelessly like “My name is Atilola, I am a life coach. This is my husband, he is a life coach. Did I tell you I am three months pregnant? And yeah, my baby will grow up to be a life coach too. Even the nanny that will raise him is a life coach.” just because we are looking for an easy source of income.
Now Fela Durotoye… let’s talk about that man a bit. The first time I heard him speak was years ago in University of Lagos. Even as at then, this man was a bundle of experiences. In summary, this guy worked, went through some things, learnt some lessons, made some sacrifices, saw some rewards, became a motivational speaker, and that’s putting it as simply as possible.
These motivational fraudsters have found a way to flip the coin. In the past people used to gather real life experiences first (mostly from working with several clients, as consultants) and then become teachers, speakers and coaches. But nowadays, people want to become speakers, teachers, and coaches first, and then maybe or maybe not gather life experience. Plainly putting it, they are doing it just for the money, and not because they have anything fantastic to teach or speak about. Maybe I should not blame them too much. It is the situation of the country right? We all want to fend for ourselves.
You want to teach me about purpose? Have you fulfilled purpose yourself? Life is not all about theories, so before you organise your seminars, make sure you have your practical real life experiences to back up the theoretical crap you are spewing. If the ‘seven laws of financial freedom’ or ‘five steps to living a happy life’ you want to sell to me are so magical, how come it has not performed any magic in your life? Why aren’t you so free yourself, why are you waiting for that gate fee you want to charge me?
If someone like Jumoke Adenowo invites me to a seminar, I wouldn’t think twice about going. She is a mother, a wife, a prophetess, a leading architect in Nigeria (designed federal ministry of Finance at the age of 23), featured on CNN, organizes the annual women’s prayer summit, the head of the ministry, Awesome Treasures Foundation, broke a long-term record when she graduated from OAU, and so much more this post wouldn’t be able to contain. When she stands on stage to talk, you keep quiet because you know for a fact that someone is talking. Now, this is someone who can be called a life coach, someone that will show you the valleys and mountains, not one fresh graduate or jobless youth looking for the easiest source of income.
Let’s stop the menace. First, everyone jumped on the bandwagon of cake-baking, then party-catering, events-planning, makeup artistry. Now it is the turn of ‘Life Coach’ and ‘Motivational Speaker’ to take the bandwagon hit.
If you aspire to be a life coach, motivational speaker, purpose teacher, or whatever fancy words are being thrown out there, kudos to you. There is a proper way to go about it. Please and please get some real life experiences up your sleeve, so you can have something to actually speak to me about, before telling me you want to come to your seminar with a gate fee of N2000, N10,000, or N20,000, depending on how sophisticated your level of begging is.